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Timely Story
Published: Volume 19, Issue 5, May, 2011
High watchmaking’s Reverso by Jaeger-LeCoultre, turns 80 and invites you to be part of the legend

A watch can be two-faced. That much is certain as the legend of Jaeger-LeCoultre’s Reverso, the timepiece that has two faces, celebrates its 80th anniversary this year. Interestingly, the Reverso was born in 1931 in response to the challenge set by British officers stationed in India for a timekeeper that was able to withstand the hard knocks of a game of polo. And so, ‘a wristwatch that can slide on its base and flip over on itself’ was born – the ultimate reversible watch.

In the year of the 80th anniversary of the Reverso, Jaeger-LeCoultre has opened the ‘virtual museum’ where lovers of the Reverso, across the globe, can share their inspiration and their stories with one another. Enter the virtual museum to discover the world of this iconic watch. Read about the passion that this Art Deco classic can create. The ‘Seen on the Wrist’ page introduces outstanding personalities who share their unique stories and their relationship with time.

Actress Diane Kruger, ambassador of Jaeger-LeCoultre for the last three years and most recently the face of the Grand Reverso Lady Ultra Thin, received a Reverso on her 18th birthday from her mother. And she was hooked. Chef Sergi Arola, owner of the Restaurante Arola Gastro in Madrid received a second Michelin star which he has held ever since. To celebrate this outstanding achievement, his partner gifted him a Reverso which was engraved with two stars. Last year, Arola had the 822 calibre tattooed on his arm as a tribute to his watch. Argentinian polo player Adolfo Cambiaso who has been ranked number one for many years, is the ambassador of Jaeger-LeCoultre and wears a Reverso Squadra Hometime which has a special engraving of the flag of Argentina.

These are some of the stories that open a new chapter of the Reverso legend. Perhaps you have one too?

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