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Verve Line-Up
Published: Volume 18, Issue 11, November, 2010

THE IMC LADIES WING AND VERVE

The business of shopping for the festive season was kick-started with a bang at the Indian Merchants Chamber’s Ladies Wing’s annual pre-Diwali exhibition and sale in Mumbai. The city’s swish set sashayed in for ‘Women’s Entrepreneurs 2010’, to the World Trade Centre and the much-awaited showcasing of an array of designer fashion garments, jewellery, accessories, stylish lifestyle products catering to all ages saw footfalls aplenty at the exhibition. Sixty per cent of the entrepreneurs on show were new entrants. Every year, Women Entrepreneurs (WE) provides an opportunity for talented women entrepreneurs in the country to come together and showcase their creativity. It heralds the pre-Diwali shopping season with a motley spread of fashion, jewellery, beauty and wellness all under one platform.

As the ladies trooped in, they moved from one counter to the other and enjoyed Verve’s exclusive preview. The coffee morning at the elegant Verve Lounge was attended by select invitees, who hobnobbed with their fellow shoppers over some delicious cold coffee. The exhibition was opened by the guest of honour, Raveena Tandon. Swati Piramal, Raageshwari Loomba, Shaina NC, Chhaya Momaya, Malini Aggarwala, Devieka Bhojwani and many others shopped till they dropped. Breaks at the food court provided relaxing moments.

The IMC exhibition committee’s president, Smita Dandekar and chairperson, Jyoti Doshi, along with their team heralded the pre-Diwali shopping season with impeccable style. The proceeds of the exhibition will be utilised for a charitable cause focusing on education empowerment and socio-economic development of women and children. Some of the designers participating were Gopi Vaid and Arnaz Soonawala, Poonam Bhagat, Sheetal Sharma, Rohita Bhaskaran and Deepa Kejriwal, Twisha and Alisha Chinai, Aarti Soonawala, Supriya Kejriwal. And Verve was there, partnering the initiative, enjoying the two-day glitzy rush of the city’s elite at the fabulous event.

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