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Verve Line-Up
Published: Volume 17, Issue 11, November, 2009

VERVE and IMC

The pre-Diwali exhibition and sale organised by the Ladiesí Wing of IMC saw an unprecedented swarm of the cityís elite in a rush to pick out the most sumptuous of goods from handwoven textiles of India to Swarovski-embedded stilettos.

Women Entrepreneurs 2009, is a much anticipated annual event which was started to encourage creative, skilled women to nurture a business. Being a pre-Diwali shopping festival, the event at the Taj President was eagerly anticipated by discerning shoppers in the city. The proceeds of the exhibition are channeled towards charitable projects focusing on education and empowerment for women and children. It has also proved to be a launch pad for many successful designers in the city who are now established names in the fashion industry.

Verveís exclusive preview of the exhibition and coffee morning at the special Verve Lounge at the hotel was attended by select invitees who wanted to avoid the enthusiastic jostle and spend a leisurely morning sifting through crisp silks, plush bath linen and much more. Some of the ladies exhibiting their collections included Twisha and Alisha Chinal, Latika Seth, Nina Roy, Priya Tholia among many others. Making their presence felt to encourage the participants were actors Vidya Balan, Kiron Kher and Sridevi.

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