Deglam is powerful
If you think looking your best gives you the ammunition to become a mover and shaker, think Aishwarya Rai Bachchan in Provoked, Karisma Kapoor in Shakti and Rani Mukerjee in Black – where sans stylised looks they stood for a cause and turned their world around.

Deglam is sexy
You don’t need a designer label to look smashing. Priyanka Chopra’s navvari in Kaminey sent hearts racing, while Kareena Kapoor in Chameli made every hot-blooded male want to walk down the red streets. And can anyone forget Lisa Ray in Water? Simply sensuous.

Deglam is stylish
No one takes the cake like Kareena Kapoor in Jab We Met. She turned the simplest outfits into a serious style statement while baring skin without make-up to boot.

Deglam is iconic
Black and white or not, Nargis in Mother India, Jaagte Raho and Shree 420 will always be a statement figure. Not too many women can stand in the pouring rain, with drenched locks and practically no make-up and still become a poster-child of monsoon love.

Deglam is a career choice
Sensationally successful in her deglam choices, Tabu in Chandni Bar, The Namesake, Astitva, and Maqbool has worked hard to make us forget those polka-dotted tights in Vijaypath.

Deglam is brave
The most beautiful woman in the world is much more than a glamour icon. Aishwarya Rai Bachchan in Raincoat proved that. Preity Zinta and Urmila Matondkar have also been pretty plucky in Videsh and Ek Hasina Thi, respectively. Chopping your own hair with a knife while living in rat-infested quarters, anyone?

Deglam is urban
She is willing to be the simple girl in simple surrounds. Rani Mukerjee banks on her Bengali camera-happy-looks in Yuva, Nayak and Saathiya. She can be gritty enough to make us wonder if the dolled-up girl with a shiny little minidress in the hit song Koi Mil Gaya was really her.

Deglam is expected
Every heroine worth her mettle realises at some point, that to be taken seriously, they need to do that one groundbreaking deglam role. Katrina Kaif – the Barbie model – goes deglam in Rajneeti (due to release January 2010) where she plays the role of a politician. And Priyanka Chopra, with nothing left to prove, still goes one step further in being experimental in the just-released What’s Your Rashee? Apparently it’s not just cocktail dresses and heavy mascara that keep the box office ringing.

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