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The Player And His Stage
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| Text by Shirin Mehta | |||||||||
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Published: Volume 17, Issue 9, September, 2009
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Designer Tarun Tahiliani launches the first ‘Tarun Tahiliani Couture Exposition’ to kick-start the bridal season with an exhibition that thrills with its tribute to sheer handmade detail. Shirin Mehta visits Delhi and encounters the ‘First Man’ of Indian couture
Sometimes, I feel that the designer sees himself as the most unlikely candidate to be Tarun Tahiliani. His own talent, as also his vast success, seem to confound him. Which is why he never stops.... He set the bar many years ago and he continues to raise it, for the most part playing out his own historic role, almost like a man alone. The sheer effort, creativity and breadth of his vision, confront me now as I step into darkness only slightly punctuated by a starry indoors sky, created within a tent, itself a creation in an open area at Delhi’s DLF Emporio. The faint outlines of fabulousness gaze stonily back at me from wedding scenes and tableaux intricately created by the fashion maestro. These six installations are themes that highlight the great Indian wedding or a fantasy of a dream wedding. They depict the puja, mehendi, sangeet, shaadi, reception and Mughal Garden. And then I spot him, all in black, at ease with a glass of wine, surveying the world that he has created in order to pitch his new couture collection. Later, after the lights have come on and the intricacies of each sculptural garment duly inspected by press and guests, I ride home with him to his farmhouse, packed in with all things cultural including signature vases with ceiling-scraping floral arrangements and paintings, some of his own making. He is blunt, as always, as he seems to be thinking aloud: “I am not really sure what the inception of the idea was except that I have thought for a long time that a lot of us designers have been disdainful of bridal and about what is couture…and couture in India is about bridal and about doing fine things. I don’t know why…I have always done it…actually not the designers, the press goes ‘bridal, bridal, bridal’ because this whole ready-to-wear thing seemed very hep and of course, there was the white bias coming in…I think we became a little warped and we forgot to look at our market for what it was.” The recession ironically put things into perspective: “When you see in a recession that this top line is growing and you are doing very beautiful things with very discriminating people, then we start looking at things and knowing that we need to do this. We do our ready-to-wear shows and everything else but what do we do to promote this?”
And the fit! “My customer wants to look hot even when wearing something traditional,” he says. “These mannequins have not been fitted, the clothes just fit like that,” he points out, darting a look at the specially commissioned dancing mannequins inspired by old paintings of nautch girls. I know this. The first time I wore a Tarun Tahiliani choli, I was transformed into a believer – the garment embraced my body, enhanced curves, moulded and showed aristocratic cleavage. It was perfect. New techniques for bustiers, backless kurtis and cholis it is now apparent, would put even that prize choli I own to shame. Time, perhaps, for a wardrobe revamp?
Sister Tina claims that boredom is her brother’s greatest fear. “I need to do so much not to be bored,” he confesses. “I love to do these other projects because it makes everything when I come back to work feel new. I like to work all the time…for me work is fun.” In the middle of his spring/summer collection, planning campaigns and star shoots, off to Hong Kong for a watch pre-launch, in the throes of creating the décor for a high-profile restaurant, Tarun has made sure that he has conquered his greatest fear with élan. And meanwhile, even as he sells lehengas and kurtas, his clients are actually buying into the idea of sheer luxury and privilege, tapping into his own imagination and unbounded energy. Subscribe to Verve Magazine or buy the Verve issue on stands now!
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