Fashion | Rose And Shine

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Rose And Shine
Published: Volume 17, Issue 8, August, 2009

Impeccable quality and fine jewel craft combine to create the exquisite masterpieces of Rose

As we drape this month’s cover girl, Genelia D’Souza, in exquisite clothes, we look for something worthy to complement it, something that embodies the intersection of tradition and individualism. With Rose, we discover, jewellery becomes its best, attaining the standards of exquisite craft as well as infinitely precious art.

For almost two decades, Rose has carved a niche for itself, creating jewellery that combines years of the jewellers’ expertise as well as a fresh, light creativity. The result: impeccable quality.

“I have always dreamt and shared my desire to have a symbol that stands for essence in exclusivity,” says Biren Vaidya, owner of Rose. At its flagship salons in Mumbai and Delhi, the ambience is testament to that dream. The aura of understated refinement at the Rose Salons encourages you to linger and treat yourself to a visual feast, wandering around, experiencing the design, savouring the charm of gold and gems. With qualified and careful assistance in choosing the best for yourself, the art of jewellery is very much in evidence in every aspect of the salons.

“The Almighty has given us the five senses to distinguish luxury from the ordinary and taking inspirations from his creations,” as Vaidya would have it. “The Rose Salon is branded by the five senses of what you see, what you smell, what you hear, what you taste and what you touch.”

Their vast collection is testament to their innovative instincts. A mélange of fancy-shaped diamonds, teardrops, marquises and ovals, in a variety of cuts and sparkling solitaire diamonds jostle with a prêt selection of alluring, provocative and contemporary jewels made by skillfully integrating steel, leather, gold and diamonds. Traditional Indian kundan work on earrings, necklaces and rings fuse with contemporary concepts to create a singular style. There’s something very special about jewellery that combines the refined minimalism of the West with the luxurious embellishment of the East. You can acquire a legacy worthy of sepia and gold frames, by having the in-house designers craft an original work of art to your specifications.

Rose also offers premium brands from around the world: Silverware by Ottovianni and luxury watches from Franck Muller, Audemars Piguet, De Grisogono and the contemporaries. In addition to this, Jaeger Le Coultre and Hublot are going to be available shortly. Visiting the Rose Salon becomes a memorable experience. One worth repeating. “The brand philosophy is not to create jewellery for a season but to create heirlooms to be passed on by new-age royalty to their scions,” as Vaidya explains, and holds out a tantalising promise of future Rose Salons in the Middle East, South East Asia and Europe soon.

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