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Parmesh's ViewFinder
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Published: Volume 17, Issue 4, April, 2009
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A year in travel
My personal favourites are the beautiful fashion stories that our team has shot in Udaipur and Kolkata, and if I were you, I’d feast on these before exploring the rest of the magazine. Together with The New Indians fashion shoot from last month, and a whole bunch of fashion stories that you will see in the months to come, they offer a point of view about our country that is local and rooted, but still very fresh. When people I meet ask me what makes Verve different from the rash of me-too international titles that have mushroomed recently, I point them to stories such as these and explain to them that because of who we are, where we have come from and our values and commitment to excellence in India and all things Indian, the lens through which we look at our world is inherently very different. Our lens is global in perspective, but Indian in belief, respectful of the past, optimistic about the future and always questioning. This questioning is important because it liberates us from the tyranny of a force-fed international template and empowers us to evolve and grow in different directions each month, based on the pulse of the moment. Another way of looking at it is that we give you a bottom-up organic view of the best of contemporary India, rather than a restrictive top-down approach and I’m happy that many of you have reached out to me recently expressing your approval for how we do what we do. I want to share some of my own stories to kick-start this fabulous issue. Because of the different hats that I wear in the creative and corporate worlds, I tend to travel a lot; here are four experiences from the past year....
Stockholm: Where’s the party tonight? Bali ho
On our trip, we decided to stay in a traditional ryokan, with outdoor and indoor onsen (hot spring baths) and elaborate multiple-course kaiseki meals. (It’s the only way that you must holiday in Japan; the tatami mats on the floor, futon you sleep on and yukata that you wear at the ryokan are an intrinsic part of Japanese culture.) As we munched on the exquisitely arranged contents of our grilled eel bento box on the Bullet Train, we poured over the guidebook to see which of the famous centuries-old monuments we might explore during our visit. Gion, the geisha district, with its cobbled streets and apprentice geishas, or maikos scurrying past, was a must-do, but there were so many other choices in this pristine historical city. In the end though, it didn’t matter – Kyoto’s castles, shrines, gardens and palaces were all spectacular and we absorbed their beauty collectively in one giant experience. I remember standing next to each other at Kinkakuji (Temple of the Golden Pavilion) after a lover’s tiff and watching the temple’s glittering reflection in the water. The quarrel melted away in the warmth of the setting sun’s rays, and our hands instinctively sought each other. Against that backdrop, everything else was insignificant. We were there, we loved each other, and the world was perfect. Subscribe to Verve Magazine or buy the Verve issue on stands now!
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