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Boomerang
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Published: Volume 17, Issue 4, April, 2009
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The Fosters’ Boomerang Fashion Show presented a night of chilling, Aussie style, as four of Australia’s premier design labels showcased their collections for the first time in India. Jehana Vazifdar checks out these unique fashions from the land of the kangaroo The Four Seasons Hotel, Mumbai, was abuzz. As Australia approached winter and the Indian sun began to gain intensity, four of Australia’s biggest fashion labels – Hussy, Madame Marie, Kooey and Subfusco – ascended to showcase their summer collections here. Brainchild of Vinita Singh, an innovative entrepreneur from Sydney, Australia, The Fosters’ Boomerang Fashion Show, with Verve as the exclusive magazine partner, marked the first time that Australian designs have been viewed in India. Placed just below global brands, these lines offer luxurious, high street fashion at affordable prices.
Mumbai’s own Archana Kochhar, guest designer, opened the show with her latest collection. With an overwhelming turnout, including familiar names like designer Gayatri Khanna, theatre personality Sharon Prabhakar and industrialist Viren Shah, the collections from Down Under were an instant success. The designs were brought alive on the runway by ex Miss Afghanistan, Vida Samadzai; actor Neetu Chandra and reigning Miss India, Radha Bhrahmbhatt, modelling some of the clothes. With a specific target audience of 20 to young 40-year-olds, the designs presented a perfect blend of contemporary styles with a touch of élan.
Unfortunately, Subfusco, the exclusive men’s line was unable to showcase its original collection which was lost by the airline when the designer, Joshua Scacheri flew down to India. However, he decided to have a private screening of his work before leaving India. HUSSY AND MADAME MARIE
SUBFUSCO
Subfusco’s new thematic line, Romeo’s Closet, designed imagining what modern day Romeo would dress like, is one men’s line that would appeal to most women. “Our new collection was inspired by love” says Josh whose collection tells a story. Influenced by European styles, his work is a pleasant amalgamation of contemporary and classic. He explains how men’s fashions are generally very blocked with jeans and a T-shirt. What he attempts to do is integrate feminine styles into men’s designs, with asymmetrical cuts and flowy fabrics. Josh admits that he loves the use of rich colours and textures in traditional Indian designs. Well, maybe his next theme will be inspired by India! KOOEY
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