The Salon International de la Haute Horlogerie has been taking place each year in Geneva since 1991.It’s a private affair, reserved exclusively for professionals in Fine Watchmaking who are invited by the exhibiting brands.

Extending over 24,000 square metres, this ‘City of Fine Watches’ showcased collections and new models, highlighting their quality and the infinite creativity of designers, watchmakers and jewellers. Technical innovation and feats of research and development were found alongside the intricate beauty made possible by a host of métiers d’art. A return to sober aesthetics and a demonstration of pure mechanics for some, unbridled creativity and an avant-garde vision for others, the trends on show at this year’s SIHH were the reflection of a sector that never stands still while perpetuating centuries of culture and expertise. ‘Fine Watchmaking Celebrates Sport,’ the fourteenth SIHH exhibition, also drew more visitors than before. Designed and staged by the Foundation’s cultural wing, it trained the spotlight on the shared philosophy of Fine Watches and sport by emphasising the fundamental values of precision, elegance and perfection which have always dominated world-class sport and guided the master watchmaker’s hand. The SIHH is organised by the Fondation de la Haute Horlogerie under the aegis of the newly-created Exhibitor Committee which guarantees its autonomy and upholds its vocation of quality and excellence. Acting in complete independence, and with representatives of each exhibiting brand, the Committee presides over the future development and structure of the SIHH.

While Asia clearly stands out as the sector’s priority market, with a strong contingent of visitors from Japan, Hong Kong, China and Singapore, the continued and loyal presence of European countries, the United States and Middle East confirms that the luxury watch sector is in good health, undeterred by the international climate. Indeed, despite fears, the North American market showed no signs of weakness. The SIHH enjoyed a high level of exposure with 10 per cent more journalists attending this year. Over 1,450 representatives of print, audiovisual and online media travelled from around the world to cover the event, confirming the SIHH's role as an essential venue for prestige watchmaking and the place where trends are launched.