A homegrown lifestyle brand with a cheeky edge, NUN at GK I M Block Market, was created by one of the promoters Anchal Jain (the other is Ankur Prakash) with inspiration from his daughter, Tanvi. And so we have a quirky, wicked collection of garments and accessories for a girl’s bedroom, meant for the young lady with global aspirations but rooted in the Indian sensibility. The interiors of the shop are urban and meant to attract the young and trendy. The shop has been planned as a virtual bedroom and is packed with shelves and drawers overflowing with merchandise. The white walls throw a riot of colours and styles into relief and the interiors have been designed to be flexible enough to change with the fast changing attitudes of the quixotic.

A bright pink backed website offers more than a label, a lifestyle – young, hip and strangely enough, in love with rock and roll. Sweetheart lamps with multicoloured hearts, typo lamps covered with alphabets, candles and unusual cushions are some of the items on display. The range of clothes and accessories include ‘No Worries’ for the free-spirited, ‘Rebel’ for the wild child as well as the opportunity to create your own made-to-order styles based on NUN motifs.

The outlet has major plans for expansion in India and hopes to go global eventually, offering an Indian sensibility to international buyers. Seeing that Jain has long experience in the garment business and has launched his own brand for men’s beachwear in the European market while Prakash has been involved in the manufacture of clothing for the export market for top end clients like Replay, Guess and Agnes B, among others, it does seem like they may attain their dream. And as for Tanvi, “Yes, I’m wearing NUN,” she maintains, happily.