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Style Electric
Photographs by Akash Mehta
Published: Volume 16, Issue 5, May, 2008
Priya Kishore defines effortless chic. Owner of one of the city’s trendiest stores, Bombay Electric, she has a keen eye for innovative design and has provided a worthy platform for cutting edge fashion talent in India. Having grown up all around the world, the young fashionista currently lives in Mumbai, which she describes as magical and electric, an energy more than evident in her elegant and spacious workspace

“When I shop for myself, all I look for is good design that will be fun to wear.”

“I have so many great accessories that sometimes there is the temptation to over-accessorise. But, the trick is to balance the look.”

“I like all the designers that I stock in the store. I usually buy a piece from each collection that I source from. How can you want to sell something that you don’t believe in yourself?”

“Dresses are going to be the big favourite this season – in prints as well as block colours. Dresses are so easy to wear and a perfect solution for when you’re struggling to decide what to wear on a night out.”

“The store likes to push boundaries a bit. It’s for people with sophisticated taste, who love design and like to experiment with it. They like to express themselves and don’t just follow the crowd.”

“I pick up a lot of interesting stuff when I travel. I seem to find things in the deepest, darkest of places.”

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