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Verve floats back in time to unravel the fashion history of the first two dynamic centuries that strikes a resonance with the styles of today...
GREGORIAN
PERIOD(1714-1830)
The four King Georges ruled Britain. Opulent silks and brocades in rich,
deep colours with mutton or princess- sleeved tops and long, flowing
skirts or layered dresses were the preferred style. The jewellery in
this era, which encompassed most of the 18th century, was mainly nature-inspired
and has become a worldwide collectible. These pieces comprising birds,
flowers, insects were usually handmade. Most items were encrusted with
diamonds and other gems, marking the advent of luxury jewellery.
VICTORIAN
ERA (1837-1900)
The Queen’s coronation in 1837. Victoria loved decadence and whatever
was in fashion during her rule was strongly influenced by her. She was
a trendsetter. Ensembles were luscious and voluminous with embellishments
and bold floral designs. Influences of this period flowed into the visual
arts, writings and music. The hour-glass figure was a big rage, so women
were heavily into corsets and crinolines. The jewellery was romantic
and nationalistic yet very ostentatious. The popular kinds that emerged
were Cannatille (twisted strands of gold wire wound into elaborate designs)
and Repousse (identified for its solid form with raised and fluted edges
that give the piece its characteristic massive quality).
ART
NOUVEAU(1890-1915)
Trends took an artistic turn. This is an extention of the Victorian
period, gaining inspiration from the arts and craft movement in 1891.This
era produced a variety of beautiful clothing and jewellery, which were
ornate yet stylish, in terms of design and craftsmanship. France dominated
the movement and this era flourished with originality. Creativity was
pushed to the point of uniqueness. Techniques like glass and gold carving
along with enamelling were used to bring about innovations in design.
EDWARDIAN
GRANDEUR(1901-1915)
King Edward became the sovereign. After the death of the queen, there
was a revamping of trends, courtesy his fashionable wife, Queen Alexandra.
She influenced the nation with her profusion of lace, silks, French
chiffons, diamonds and pearls. The milegrain setting was used to maximise
the beauty of pieces. The clothing during this time remained grand and
jewellery became more delicate and detailed to exude sophistication
and femininity.
ART
DECO(1920-1935)
Reign of decorative arts between the two wars. This period is named
after the Paris Exposition des Arts Decoratifs et Industrials Modernes.
The introduction of unusual design, cubism and geometrical patterns,
is what art deco is associated with. Jewellery was ornamental but abstract.
Clothes became more structured, shorter and brighter. After the war
there was an explosion of exuberance in style as a youthful generation
took centre-stage amid a decade of prosperity.
RETRO
CHIC (1935-1950)
Hollywood glamour and glitz ruled fashion. As Europe witnessed war,
the United States reaped economic benefits. Jewellery and clothing became
bigger and brighter and women were emboldened to sport trends initiated
by the entertainment industry. The attitude became more whimsical and
capricious and women were more liberated in their sense of style. Trends
in both jewellery and clothing were delicate and feminine focusing on
seductive curves. Jewellery became more fanciful. Romantic motifs like
bows, flowers, scrolls and ribbons became very popular.
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