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Turf Watch
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Published: Volume 16, Issue 1, January, 2008
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As Tag Heur strengthened its alliance with sports, CEO Jean-Christophe Babin invited brand ambassadors Shah Rukh Khan and Priyanka Chopra along with a slew of other celebrities to kick off the Precision Polo Cup. The fashionable women and dapper men were as much of a treat as the game.
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