GOOD EARTH, The Little Store
The biggest disadvantage that Good Earth’s new 1300-square-foot outlet at Juhu faced was the magnificent 20,000-square-foot flagship store at Raghuvanshi Mills – a vast space that has become a landmark of sorts. How then to distinguish ‘the little store’ from ‘that big store’? “No arches, no drama – just a plain vanilla space,” says Beenu Bawa, head of marketing and niece of Delhi-based Anita Lal, creative director. “Until we found, peeping through the upstairs window, the hint of a large old tree and something in the space spoke to us of the same sense of discovery and romance as its predecessor, you know, ‘the big shop.’”

Interiors designed by architects, PFA Design Firm, a small space on the ground floor leads to the main store through a loft-like construct that connects the two. The luxury brand that presents ‘collections based on an eclectic mix of traditional and cultural influences, in the context of contemporary living’, provides a bareness of design and an almost industrial rough concrete flooring, which provides a foil to the glittering merchandise on display from glass artefacts to scented candles. In the centre, sits a garden bench, resplendently out of place. Delicate metal jalis hanging from the ceiling, create cozy corners while providing a certain lightness. A tiny alcove at the back of the store houses Good Earth’s line of spa products, essential oils and floral waters. Here, the feel of a Moroccan hammam is created with exposed firebrick flooring and cool marble.

“Mumbai is such an assault on the senses, we wished to create a retreat from the madness outside. We intended to balance the great location with the mood. We understand the people who buy beautiful things,” maintains Bawa, of the quiet interior.