“Style is being yourself, but on purpose.” This sums up Aloise Price’s fashion philosophy. The wife of Dominic Price, M.D. and senior country officer, JPMorgan Chase Bank, India and Sri Lanka, is a self-confessed clothes horse who loves picking up interesting outfits and jewellery on her travels. She lists New York, Paris and London as her favourite fashion haunts. But when it comes to relaxing holidays, nothing beats her beach house in Sri Lanka, which she calls “her own piece of paradise.” Juggling her passion for dance and yoga with her twice-a-day school run for her three kids, keeps Price busy. But she always manages to make a distinctive style statement with her chic, elegant ensembles