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Cognac Dreams
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| Photograph by Kartik Rao | |||||||||||||
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Published: Volume 15, Issue 5, May, 2007
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Among the most renowned alcoholic-beverage companies
in the world, Pernod Ricard owns a large stable of brands including
Chivas Regal, Jacob's Creek Australian wine and Martell & Co. Joining
the family business as communications director was a natural step
for Elisabeth Ricard, the 20-something niece of CEO and Chairman of
Pernod Ricard, Patrick Ricard. Recently in New Delhi to participate
in the FICCI Luxury Roundtable Conference, the attractive and spirited
lady - no pun intended - chatted with Verve about work and
play
Tell me more about the brand history of Martell. Tell us about your range for India. Was it a natural to join the family business? How do you think about the luxury market in
India? What do you think about Indian wines? Have you had a chance to sample any? How would you define your personal style? What do you like to do in your leisure time?
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