The phenomenal growth of the luxury market can be clearly seen in our daily lives. Buy this lavish product created from the most exotic ingredients, visit this location, one of the most exclusive on the planet - these are the subtle suggestions we come face to face with every time we browse through a magazine or switch on the television. But what do we really get when we succumb to temptation and pick up that must-have bag or those darling pair of shoes? What does the concept of luxury really stand for? According to the Global Luxury Forum, the best way to examine its scope would be to challenge the very concept of luxury itself.

A special conference organised in London on the 20th of April by the forum aims at bringing together leading names from the world of high-end brands to discuss and debate the direction of today's luxury industry and all its aspects from marketing to investing through luxury products with a select panel of speakers like Pam Danziger, Founder and CEO, Unity Marketing US, Dr Karl Schweizer, Head of Global Art Banking, UBS, Alla Verber, Vice President, Mercury, Natalia Vodianova, Supermodel and Stephen Webster, Jewellery Desogner. Coinciding with the annual Russian Economic Forum in London, a session will also be specifically dedicated to Russia and its call to luxury in 2007 and will allow a crossover of VIP delegates and key players in the Russian economy at the event.
Showcasing luxury goods and a range of special sought after pieces, the council aims to incorporate a complete luxury experience where thinking out of the box is encouraged.