A specialist with over 10 years of experience in the beauty industry (including a stint with Lakmé beauty salon) - Sangeeta Sadrangani has seen it all. "In fact," she says, "alternative products that were suitable and skin friendly for the Indian woman were so few that I began experimenting, actually blending products together." Her quest for the perfect line of cosmetics took her overseas where she continued to explore the endless possibilities of chemical reactions and counter actions in close proximity with research scientists - to ultimately yield 'Onyx' - a mineral make-up line for the beauty conscious.

A love for animals, especially her aged golden retriever, "who still thinks he's a puppy," and a strong philosophy to use her business to propagate a social function, directed her towards PETA. Such an innovative social cause and an extremely powerful association to the art world, (you can't miss the logo - the Raza bindu) would require an equally unmatched spokesperson - this is where the vociferous Ramola Bachchan comes into the picture. Bachchan says, "Make-up plays an important role in a woman's quest to look and feel beautiful and these advanced products are just the thing to do so." Besides all the major metros in India, Sadrangani will soon ready herself and Onyx to take on the Middle East, the Gulf, Tokyo and New York. "The global industry is moving fast, but India is moving faster - we had to launch here first."