A star studded evening as TAG Heuer, the Swiss watch making legend, today unveiled the Shah Rukh Khan Monaco Sixty Nine limited edition Chronograph followed by a rocking party at the Enigma, J W Marriott. The strikingly bold, limited range of 150 watches carries Shah Rukh Khan's signature on the digital side of the dial. This priceless possession is valued at Rs. 3.05 Lakh.

The evening, hosted by Roshan Abbas, also witnessed the honoring of Civil Aviation Minister, Mr. Praful Patel with 'TAG Achiever Award' by Shahrukh Khan RK and Ravi Thakran. King Khan was also accompanied by the entire cast of his forthcoming movie DON, wherein he presented the adorable Sixty Nine Limited edition timepieces to his co-stars. Post which the entire star cast shook their legs on the Khaike Paan song from the movie DON

Another highlight of the evening was a Fashion Show', wherein top models adorned the timeless timepiece and scorched the ramp in pristine white ensembles created by ace designer Rohit Bal. The star studded evening witnessed at Enigma was well attended by the bollywood brigade, Priyanka Chopra, Farhan Akhtar, Isha Koppikar, Arjun Rampal, Gul panag and likes, socialites like Andrea Nair, Sharon Prabhakar, Simone Singh, Indrani Dasgupta, Malavika Sangghvi, Kunal Dasgupta, Covyn Harris, Anaita Shroff, Ayub & Niharika Khan, Karim Morani, Ken Ghosh, Suresh and Devika Bhojwani, Kailash Surendernath, Kishen Mulchandani, Mickey Contractor, Alyque Padamsee, Parvez Damania, Nisha Jamwal, Renu and Naaz Zaveri and likes made their presence felt at the party along with Models like Meher Jessia, Mehar Bhasin, Tapur Chatterjee and cricket legends like Ian Chappel, Charu Sharma and the likes.

Notes to the Editor for Reference - :
"Shah Rukh Khan is the only TAG Heuer global brand ambassador who is honoured with the signature series this year. He is a super achiever, a phenomenon, and a unique star who has surpassed all expectations and given us award-winning performances. He epitomizes the true essence of the brand and interestingly his personality almost mirrors the TAG Heuer brand values such as undying passion, his eternal search for perfection and precision - and that makes him the perfect choice for dedicating a Limited Edition watch to him." said Ravi Thakran, President, Asia Pacific, LVMH Watch & Jewellery.

The prized SRK timepiece is incorporated in the movie Don in an exciting fashion. With design inputs from Shah Rukh himself, the watch is packaged in a special case designed specially for the limited edition.

TAG Heuer, Brand Ambassador, Shah Rukh Khan said, "I am extremely pleased of my association with TAG Heuer. Especially today as they have launched this special Monaco Sixty Nine Limited Edition series, this timepiece is the best reflection of my attitude and personality. This limited edition signature series', from the leading watch brand of the world, reflects TAG Heuer's values of excellence, precision and perfection. In my forthcoming movie DON you will get to see a lot of this stylish accessory and I am sure you will fall in love with it".

About TAG Heuer
TAG Heuer has been the benchmark in prestigious sports watches and chronographs since 1860. The Swiss watchmaking legend draws on its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world, such as the calibre 360 presented at Baselworld 2005. From the Olympic Games in the 1920s to its role as official timekeeper for the legendary Indy 500, TAG Heuer has maintained a constant quest for innovation, excellence, performance and prestige. This is reflected in its partnerships with world number 1 Tiger Woods and tennis ace Maria Sharapova, and with Team McLaren Mercedes in Formula 1 racing. Now with superstars from Hollywood as well as Bollywood like Shahrukh Khan and Brad Pitt, Uma Thurman and Sushmita Sen, TAG Heuer more than ever stands for "Sports & Glamour".

TAG Heuer, this year, also celebrates its 100th anniversary in India. It has already become the highest growing and most vibrant brand in the Indian watch market. Today, TAG Heuer is present in over 75 high quality retail stores across 18 cities, including 5 stand alone boutiques.