In the twinkling of a weekend, last week's bahu transforms into this week's saas. As characters add on decades without sprouting a single streak of silvery hair, Ratna Rajaiah takes a look at the twists and turns of soapy sagas...
Move
over Sita, the TV bahus are here. Of course, many of them have
moved on to becoming full-blown saas' themselves, making that
prophecy come true that first echoed on that momentous night in millions
of drawing rooms across the length and breadth of India, as Mummy-Pappa,
Chinki-Pinki, Daada-Daadi and other animals settled down to their
post-dinner mutter-paneer burps. Kyunki...Saas Bhi Kabhi Bahu
Thi.
The transition has been swift. In the twinkling of a weekend, last
week's bahu is this week's saas. And you realise that
only because of the number of times she addresses grown men and women
as 'beta'; everything else about her is frozen in time since
she had her third daughter (legitimate) by her second marriage to her
first husband. Yup, silvery streaks of grey, however subtle are as passé
as kurtis and the New Improved Saas crosses over from
bahu to saas without sprouting a wrinkle or shedding a
falsie….er, I mean false eyelash.
Now, if that's not true to life, then I don't know what is. No, I'm
not out of my mind from watching too many saas-bahu serials.
As far as I am concerned, nothing can come closer to reality than these
wondrous tales, which as we all by now know so well, are kahanis
of every Indian ghar ghar ki. There's no need to raise your eyebrows
and sneer. Look at the facts of the case.
Kyunki...Saas Bhi Kabhi Bahu Thi. Age: 1252 episodes, give or
take a few. The mother-in-law of all saas-bahu serials. Since
it first aired six years ago, it yanked Star Plus out of the gloomy
wilderness of an obscure 'gora channel' that nobody watched and
made it second to only Doordarshan in terms of viewership. Since then,
after the initial slow start, the serial hasn't wavered from occupying
at least one of the top three slots of TRP ratings even for a single
week. It has made Smriti Z. Iraani into a national icon and almost won
her a Lok Sabha seat and, if one news report is true, command the astonishing
fee of Rs 50,000 per episode.
Incidentally, I just checked the latest TAM report. The top three shows
for the week? Kyunki...Saas Bhi Kabhi Bahu Thi. Kyunki...Saas Bhi
Kabhi Bahu Thi. Kyunki... Saas Bhi Kabhi Bahu Thi. The next three?
Kahaani Ghar Ghar Kii. Kahaani Ghar Ghar Kii. Kahaani Ghar Ghar Kii.
Followed by Kasautii Zindagii Kay, Kahiin To Hoga…. You get my
drift. In fact, the top 25 shows on Star Plus are…I'll give you one
and a half guesses.
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