On the 40th anniversary of Habitat, they invited 40 designers and celebrities of world fame to design a beautiful and useful product exclusively for Habitat to be showcased at the Habitat's first ever VIP collection show to be held in Milan. Only 22 of them could qualify to showcase their products in the VIP collection show at Milan.

Habitat chose Alliance out of its portfolio of worldwide sourcing representatives, to develop the creative Shoehorn, which was designed by MANOLO BLAHNIK.