NATURAL HYDRATION
It's the time to beat the heat of summer and there is no better way than slathering on Elizabeth Arden's Perpetual Moisture 24 (Cream and Lotion). Water - skin's most precious resource - lies at the root of its natural beauty and good health. These new offerings - for the face and eyes - take moisture matters seriously. A lovely way to keep your body…and mind, fresh!

TECHNOLOGICAL MARVELS
With fashion scaling new heights on catwalks and real life, are phone manufacturers far behind? Continuing its success story on Indian soil, Vertu - the luxury mobile phone manufacturer raises the curtain on its new special edition models. The Vertu Ascent Azure Edition - as also its first phones in the Racetrack Legends series - are must-have accessories that are technological marvels as well.

THE INDIAN TOUCH
After two decades of crafting accessories and showcasing India in the fashionable world, Meera Mahadevia has found a new outlet to express her creativity - contemporary jewellery and finely crafted accessories like bags, belts and shoes. Exploring India's interiors and unveiling the untapped potential of varied crafts, she reinvents traditional motifs on colourful palettes.

BURST OF COLOURS
Make-up takes on gentler hues with the Metamorphosis Collection unveiled by L'Oréal. Eye-catching and colourful, the effervescent colours cover the entire make-up range for one that too can metamorphose into a butterfly this spring. So, get set and glam up in an explosion of hues!

INNOVATIVE STYLES
A combination of crafts, fabrics and raw materials from different parts of the country were blended to create Paradox, their recent Fashion Week collection. Prriya and Chintans (with their flagship store in Mumbai and retailing in India and abroad) merge heritage and innovation to create garments that speak strongly of their roots. With attractive embellishments, their outfits can grace stylish wardrobes…and personalities with elan.

GET FLIRTY
Get romantic this season with styles that are fun and modern, retaining a dash of vintage as well. Guess?, known globally for its trendy lines, maintains its comfort level in its new, dramatically sexy summer collection. The ethnic overtones to the over-all look give it an extraordinary dimension.

EYE-CATCHING!
Make a style statement with Oakley - its huge collection of sunglasses and prescription glasses serve as an attractive shield to your eyes. The delicate designs are matched by phenomenal clarity of vision provided by state-of-the-art technology. A fact reinforced by its new range of eyewear, exclusively for women.

SPORTY SOPHISTICATION
Tag Heuer's iconic Carrera line is stylish and sophisticated - exemplifying the heritage that is symbolic of legends. Combining refinement with the spirit of sports, it is easily identifiable by its exclusive design. Available at select retail outlets across the country, the Carrera automatic chronograph complements gentlemen with substance.

TOTAL PERFECTION
Dior looks at women with a gentle eye, enabling every women to feel beautiful even as the years go by. Dior Capture Totale, with its anti-ageing results, frees women from time's vagaries. Making skin soft, supple and luminous, the line allows women to mature, gracefully.

SENSUALITY REDEFINED
Chanels's new range - Allure Sensuelle - takes its inspiration from the charismatic presence of Anna Mouglalis, its ambassadress who effortlessly combines talent, sensuality and grace. Available at Chanel counters in India from September this year, its Oriental Skin fragrance and the light and delicately scented satiny emulsion are treats to be experienced.

ALLURING SPARKLERS
The flavour of the season is Notandas and Sons Jewellers' latest Allure Collection - infused with turquoise in designs that define youth and modernity. Comprising necklace sets in turquoise teamed with other semi precious stones and delicately crafted earrings, bracelets and rings, the range comprises both formal and casual sparklers to woo both the sexes.

SCENTED BLISS
Like a flower unfurling its petals gently, a woman can let her inner desires unfold. Salvatore Ferragamo's Incanto Dream turns fantasy into reality for the woman who dares to follow her dreams. Presented innovatively, the colours of the parfum soar to invoke the extraordinary. Scented bliss!.

STYLISH SIMPLICITY
Her ensembles are evocative enough to tell a tale. And Krishna Mehta's Fall/Winter 2006 outfits are restful and gently natural, blending modernism with a touch of tradition and the invisible element of elegance. Their seductively neutral materials - from the heavy silks, brocades to the light georgettes and chiffons create a unique assemblage of stylish looks.

DREAM LOCATION
One of Mumbai's most talked about fashion destinations, Amara offers more than just physical space for displays - the perfect ambience for a designer to be showcased and admired, with opportunities for shows, phot-shoots... well, the works. Pret or couture, it is the place for ensembles to be seen and admired. No wonder then that the address houses some of the best names in the business.