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Verve Wonder Workshop
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Published: Volume 13, Issue 6, November-December, 2005
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Verve partnered with M.A.C., the international cosmetic giant to create an innovative, interactive and personalised session for an eclectic mix of women in Mumbai. Vimi Joshi, senior make-up artist for M.A.C. played perfect teacher to her group of spellbound students. The event, held at the stunning Point Of View bar at the ITC Grand Central Hotel, kick started with Nupur Mahajan Sinh, Verve's Brand Development Director, introducing the concept of the need for every women's special needs when it comes to make-up.
Considering the idea was to give personalised solutions, it was very sporting of Mandira Bedi to volunteer as a model from the audience. As usual, Mandira was charming and inquisitive about the new products and techniques as Vimi brushed on stroke after stroke of foundation, creating natural and flawless make-up. "Blend is your friend" became the new mantra for that evening. For complete story, subscribe to Verve Magazine or buy the Verve issue on stands now! |
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