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No Time To Preen
Photographs by Akash Mehta
Published: Volume 13, Issue 6, November-December, 2005

“All of our travel is work-related. We just don’t know what to do at a beach – it’s almost too stress-free. Even on our honeymoon, we got bored and cut the holiday short!”

- Falguni Peacock

“At the end of the day, you have to ensure that your work is commercial. You can’t make a masterpiece that is admired but never worn. We want it to sell, but in our style and on our terms.”

- Shane Peacock

When Falguni married Shane Peacock, together they conjured up a funky treasure trove for the tired fashion victim. Sitanshi Talati-Parikh chats with the creative couple behind the flamboyant designer label, who work 24/7 and suffer from Sunday morning blues!

The Juhu studio is warm and snug, tastefully embellished with touches that are all Peacock. Settling myself in on an olive love seat with golf motifs, I look expectantly at Shane Peacock seated across me on an animal print settee; he appears as reticent as he is known to be. The other half of the duo – Falguni Peacock – chirpy, bubbly and innately hospitable, bustles about attending to things while talking at breakneck speed.

They could be just any newly married couple, bickering good-naturedly over minor differences, suddenly quiet, otherwise talking over each other, and completely head-over-heels in love with their three-year-old budding fashionista daughter. The conversation flows over a coffee and then some tea.

Theirs is a fairy-tale story of how a self-reliant, salwar kameez-clad Gujarati girl came upon a pig-headed, Christian boy. Ironically, Shane, who was a member of a rock band, had always fantasised about meeting a ‘propah’ traditional girl who didn’t smoke, drink, or ‘go wild’, and there she was. But Falguni wasn’t easy to woo. With a delighted chuckle, she recalls how Shane once asked her out for coffee and told her to come wearing jeans. When the usually conservative dresser obliged, he knew he had won her over.

Their success didn’t come easy. Shane started college, studying engineering at the behest of his father, and Falguni who came from a background of chartered accountants and lawyers, was greeted with equal scepticism when she chose to become a fashion designer. In the end she settled for a Commercial Art degree to make her family happy but working in an ad agency only made her unhappy. Reminiscing, she says, “I told my father, in no uncertain terms, ‘One day I will be a really famous fashion designer’. Unfortunately, my father isn’t here to celebrate my success, but he would have been so proud.”

Chasing those dreams, however, was easier said than done. He was forced to give up his indulgence – the rock band, he over-stayed his welcome at a friend’s house by a year and jobs were not easy to come by. It was a while before he thought about doing something on his own. Shane drags us back to the present. “Let’s not talk about the past; it is only the present and the future which matter.” With the slightest touch of regret but no resentment, he states thoughtfully, “If I had my family’s support, I could have reached here faster. It is frustrating sometimes to think about the extra years I had to put in to get here.” Immediately distracted by his daughter, noticeably the apple of his eye, he reflects on his relationship with her, “She calls me Shane – and I like that. Calling me ‘dad’ would put that extra distance between us, which I don’t want.”

Shane’s outfits by Narendra Kumar Ahmed. Falguni’s outfits, her own; jewellery by Bina Goenka. Magnitude chrono watch, twentieth anniversary watch and prima pearls watch, all from Guess?, at Watches of Switzerland.

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