Verve Up There

The traffic-snarled streets of Mumbai were witness to a rare ‘site’ that stood out in stark contrast against the smog-shrouded skyline. An object of many a curious gaze, the Verve hoarding at Chowpatty, perched regally atop the city streets, inspired a wave of admiration amongst the citizens fortunate enough to cast their eyes skyward for a glimpse. Cover girls, models, Sonalika Sahay and Indrani Dasgupta, after a successful walk down the ramp at the Lakme India Fashion Week, cast a glamorous spell over the city. Truly a colourful backdrop to the rain-deluged streets.

Verve Congratulations

The winner of the contest featured in the May-June, 2005 issue of Verve, is Anjali Batra from Delhi, who wins return airfare and a three-day/two-night stay in Singapore to be part of the Great Singapore Sale.

Verve On Display

Verve dropped in on some of the neighbourhood haunts of the ‘hi falutin’ crowd through the expanse of the city. Fashion stores, high end hair salons and others of their ilk, were all proud hosts to Verve issues as they shared shelf space with the must-have necessities of the affluent. Kimaya, Franck Provost, Be:, sterling names easily rolling off tongues of the city fashionista, got a tad glamorous as your favourite mag upped the style quotient of these fashionable destinations. Needless to say, the office phone has been ringing with enquiries and subscriptions pouring in from the curious.

Verve’s Web World

Close to a year and a half ago, Verve wove a super glam web around net surfers transporting them into a whole new virtual reality in Verve’s inimitable style. Two years on and we are getting bigger and better with unstoppable speed.

A whole new avenue, exclusive to the Verve website, opens hip new vistas of fashion and lifestyle to all Internet geeks, oops, we mean, stylish surfers, along with tidbits of the Verve issues that will make readers want to grab their very own copy. Talk about icing on the cake!
Log on to www.verveonline.com for a first-hand experience.

Verve At Fendi

The ‘trunk’ show, a signature of the coveted brand, Fendi, saw Verve lend its presence to an evening replete with style at the newly-opened, multi-brand boutique, Thanks. The event – a fashion show with Fendi apparel being pulled out of suitcases –travels to all haute destinations the world over, including amchi Mumbai! The magazines, enclosed in Verve bags, did the rounds as the well-turned out crowd watched the models sashay down, garbed in trademark Fendi wear. An understated presence, Verve nevertheless caught the fancy of many present at the star-studded soirée.