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VERVE HITS THE HEADLINES
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No sex please! The 33-year-old 'Debonair' magazine, known for its luscious, topless models is a-changing. For a magazine which has had every male from 16-38 and more drooling over its customary eight-page centrespreads of nudes, has now decided to go it straight. The latest issue of Debonair has a hot bod on its cover. But peek inside and get to know the brains behind the svelte body, the personality behind the face. What more? The centrespreads now have hip and happening pieces on youth issues, travel and tourism, books, painters, photographers and other fully clothed male and female models interspersed with the latest gizmos in the market and career graphs. Boring did you say? Derek Bose, the new editor of Debonair thinks otherwise. "It was not on impulse, the change was a well thought-out plan," he said. "We decided the centrespreads, which has been the USP for all these years would have to go. No topless models, no nudity, all out. The magazine was suffering. Subscribers were buying it for its erotic, editorial material. Not just for the pics. Moreover, the pictures had outlived their utility since everything is now available on the net at the click of a mouse," he added. Waking up the the fact that the circulation numbers were stagnating and that the mag "had no royalty in the market," though its cover price was Rs.80, the publishers, Maurya Publication, decided the nudes had to go. "Its a youth--oriented magazine now, without puerile, salacious content. A purely male version of 'Cosmo' or 'Verve'," said Bose.
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