May - June, 2005 < Back To Article
Staying Local Or Going GLOBAL?

Photographs by Saurabh Dua
Published: Volume 13, Issue 3, May-June, 2005
Unless a conscious effort is made and constructive criticism is employed, the media’s important role to help develop an entire industry and take it to global levels will be undermined. To sustain the interest levels and ensure continuous participation from international brands, Indian designers need to fast forward to the future rather than play catch-up, observes Fern Mallis, executive director, 7th on Sixth and Vice President, IMG (International Management Group) Six great years is a good juncture for the major stakeholders at Lakme India Fashion Week (LIFW) to deliberate on how to build on the strong foundation that has been laid. Designers, buyers, media – all need to collectively decide on the path forward so that this event, which is organised to world class standards, will become an important fixture in the global fashion calendar. The only disturbing aspect has been the over-dependence on props other than unique designs, to attract attention. While designers might tend to go over the top, it is for a knowledgeable media to sift the wheat from the chaff. Unless a conscious effort is made and constructive criticism is employed, the media’s important role to help develop an entire industry and take it to global levels will be undermined. The presence of Harrods, Selfridges and Saks Fifth Avenue at LIFW was heartening and speaks well for the industry. But, to sustain the interest levels and ensure continuous participation from many more such global brands, Indian designers need to fast forward to the future rather than play catch-up.	ARTICLE TOOLS Email This Article Print This Article EMAIL NEWSLETTER Enter your email to subscribe to VerveOnline's FREE newsletter

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