Verve Hoardings
It gave new meaning to ‘traffic-stopping’. In a triple treat for the victims of perennial jams and potholed existence, the serpentine lanes of cars weaving their way through the Mumbai streets were witness to a spellbinding view of Verve hoardings that cast their magic in the city, at Marine Drive, Haji Ali and suburban Bandra. Wrapped in Valentino elegance, India Hicks, of the formidable genealogy and supermodel glory, trained her regal gaze on the innumerable automobiles as they paid homage to the lady draped in fiery red. Verve’s cover girl was a head-turner for sure.

Verve’s Woman Power
Verve, as all its loyal readers will staunchly agree, is the perfect representative of the female race. It says so in the tagline; ‘The Spirit of Today’s Woman’. International Woman’s Day is a global event celebrating the emancipation of women. Not that we need it, but a whole week of being feted and pampered, you definitely didn’t hear us complaining! On the occasion of the Woman’s Week special held at The Club in suburban Mumbai, the domain of the city’s affluent, Verve was the scene-stealer on March 8. Open to non-members the entire week, it climaxed with a super exclusive extravaganza for select women achievers who came to raise a well-deserved toast and indulged in some back patting. Needless to say, they went home with Verve in their designer bags.

Verve Food Fiesta
Verve has always swum with the current of highlife elan and chic. Ergo, it should come as no surprise to its discerning readers that an evening replete with sophistication and style guaranteed to please the palates of the most hard to please crowd, is incomplete without your favourite glossy. Displayed at the Salmon and Champagne evening organised by gourmet guru, Rashmi Uday Singh and the Norwegian Seafood Export Council, Verve lent its sterling presence to an evening of gastric delights. A scrumptious soiree, in more ways than one.

Verve, Movies and Magic
Verve’s affair with the marquee continues and how! Famous as we are for aligning ourselves with the best, INOX, everyone’s favourite multiplex, was the obvious location of choice. At the onset of the interval of every movie, eight-second Verve slides, with the choicest of its fabulous faces, are providing stiff competition for the combined forces of Hollywood and Bollywood. It proved to be a visual teaser for the well-heeled crowd. If you are one of the unfortunate few to have missed out on the Verve slides, fear not, Verve’s theatrical debut is on for two whole months! So catch it before the summer’s out.