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His personality quietly reflects elements from his latest collection for the finale of India Fashion Week mellow and understated, but with an unmistakable touch of sparkling humour. Varun Bahl, on his philosophy for happiness, the slow and steady rise up the fashion hierarchy and his love for Italy!
I’ve always wanted to be a designer, waiting for the right time was necessary though. I started small in 2001, but pulled back immediately until the next year, an instant success with Ensemble. The learning process continued and gave me enough confidence to apply for an exhibition stall in Milan, which got me huge orders. I think my earlier years studying an evening course at NIFT (National Institute of Fashion Technology), working alongside my brother to create and sell ideas to international houses like Armani and Kenzo have all helped lead me to this current moment. While I don’t have my own store its really too soon India, Spain, England, Japan and Italy have all been welcome customers.
Bohemian minded, in control, mature and experimental that’s how I see my individual buyer. My design theory is similar too; I don’t essentially follow or stay on track with trends, or anything for that matter. In fact, at times, I have liked and started to do something when it is completely out of style…then I give it a twist of my own touch, and make it all mine. I could be over the top occasionally, basically I do what whatever I want to do, whatever makes me happy.
Working with textured fabrics is a passion, I love mixing drapes and techniques and evolving them into new concepts. But who knows, maybe next time, I will just use one fabric and treat it unusually to make it look like different fabrics put together. With colours, I favour a muted palette, but even those will sport one pop hue for fun. It’s important not to restrict yourself, you just have to let go and enjoy the experience. While selling is crucial, it would be a liar who would say otherwise, personal satisfaction remains paramount.
The limited Indian wear I do sells out quickly, the collections mainly include ultra-elegant saris. I prefer western wear as I can go wilder with it. I started Fashion Week with a line for men, but, realising I was on the wrong track, have let it alone and will give it some time before I try again. My women’s lines may or may not be accessorized, depending on the need for it. But, in the end, nothing can make an outfit except for the woman who is wearing it.
I like all designers, because whatever they are doing is making them happy. My definition of fashion is luxury, and for me, luxury is happiness. It’s a full circle.
Italy is my ultimate destination for travel, inspiration, shopping and of course, work. One of my favourite stores is Corso Como 10, in Milan (the other being Colette in Paris). I believe that the personal style of the buyer is what makes a shop sell internationally, she is the one who introduces and educates people with her wants and whims. I feel very much in sync with the women who come to this beautifully conceptualized shopping space; they do everything just to please themselves, without worrying about who is looking at them. Quite like Madonna, the ultimate style icon for me, and so many others, I’m sure!
India Fashion Week has given me a lot, a platform to show my work to the country, a chance to interact with buyers from around the world. Through this entire experience, orders from Japan and Tenerife have come through I’m too western for Europe, I feel they are looking for something with more of an Indian essence. Hopefully, my cardigans and wrap-tops will make an impact this time around, but all in all, the future entails living a healthy, content life, taking each day as it comes and being happy, happy, happy!

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