Bhavna Jasra creates warm, indelible moments for a lifetime.

Forgotten the last time your darling daughter dabbled in sticky clay and left her imprint on the wall? Or the time your son's tiny footprints marked your squeaky clean floor? Unfortunately with time, mind plays havoc with life's beautiful moments…. and they move into the faded recesses of the past. Move over, frayed photographs, smudged albums, digi-images or slim CDs. Bhavna Jasra's 'First Impressions' creates 3-D models of your loved one's hands and feet to make warm, indelible memories.

Thirty-three-year-old Bhavna recalls how she could not stop staring at the mounted impressions of a baby's tender feet, when she visited a friend's house in London. "I was completely lost in them," says the then-pregnant Bhavna, "and I coaxed my friend into giving me the name and address of the lady who made them."

Undaunted by the fact that she had no appointment, she determinedly drove down to Mrs Ferguson's home and "literally haunted her for hours…and days till she agreed to teach me how to make them. I still remember what she said: 'I have practised this art for so many years but you are the first one to ask me how I do it'."

And so began the micro biologist and marketing consultant's passion for a new art form. Back home, the first impression she took was of her little daughter, Tia, soon after she was born. "I still take every impression myself," says Bhavna, for she values "the wide spectrum of people who have asked me to create my moulds for them." Incidentally, keeping in mind the tender skin of babies, the material used is completely non-allergenic and non-toxic. The prices vary depending on the kind of finish the client asks for: gold, silver, bronze or pearl.

"Even people who cannot really afford them have called me," says the pioneering entrepreneur whose client list boasts of many names from society's A-list. She has even travelled to a remote village in Gujarat to immortalise the feet of a guruji who was dying. Walking into hospitals to take impressions for newly-minted parents is quite common…though she remembers being called frantically to the ICU for the father-figure of a family, who was clearly breathing his last.

Bhavna - who divides her professional time between her impressions and her marketing activities - would like to create a 'Hall of Fame' of legends as a tribute to the city in which she resides. And also invite various celebrities to contribute their impressions for auctions for charities they support. "I will do that for free," she says, with a sparkle in her eye. As she sets off to create yet another indelible memory.