Sabya has done us proud, though he does not come out from backstage to hear the praise. Being low profile seems to be his signature statement.

Le Vie Dell'Oriente, (Asia Week), a festival recently held during Milan Fashion Week, promoted Asian culture and fashion. Sujata Assomull spent a weekend in the fashion Mecca, to attend the gala opening, designer Sabyasachi's fashion show and several other exhibitions - all of which promoted India Incredible. Here, a diary of highlights

Friday, 2 a.m.

After a long wait at Alitalia's check-in counter at Mumbai's Sahar airport we are en route to Milan. Excitement is in the air; on board are India's best known ramp models including Sheetal Mallar, Nina Manuel and Fleur Xavier. All are going to take to the runway for India's chosen one - Kolkata designer, Sabyasachi. Also, there are some media people and others who are participating in exhibitions. After exchanging industry chatter, everyone dons an eye mask and catches some shut-eye. It's going to be a long weekend. On a flight from Delhi, leaving just an hour later, are Sabyasachi and his team, some more models and make-up artists, Jojo and Yatin.

Friday, 8.00 p.m.

It's been a day of shopping - after all how can you come to Milan, the shopping capital of the world and not buy something? The main shopping street, Via della Spiga, is a must-see even if it's only to have a look at Dolce and Gabbana's luxurious windows. After a quick rest, we are at the very swanky Hotel Principe di Savoia, feeling a little lost, as the room seems to be full of Thai media and the fashion fraternity. Sabyasachi is sharing his show with Thai fashion designer, Pichitra and it seems royalty has flown down from Thailand for the event. In one corner, are more familiar faces. Seen chatting are Andrea Bonardi, the secretary-general of the Indo-Italian Chamber of Commerce and Industry (they are the event organisers) Verve's London consultant, Nisha Paul, industrialist Anand Mahindra, Lakme's Anil Chopra and Marc Robinson - all looking elegant in their Indian designer wear. Anil has chosen a Narendra Kumar Ahmed, Marc's in his favourite Arjun Khanna and Nisha has opted for an embellished lace sari. After a dance presentation, it's time to eat - and no, it's not pasta but authentic Indian food, courtesy the Oberoi Hotel. There is no naan though, because we hear that there was a problem freighting the tandoor to Milan! Missing from his seat is the designer of the moment - Sabya. He has done a no-show.