American designer, Tommy Hilfiger's visit to the capital was preceded by the official announcement launching Tommy Hilfiger watches in India.

GVM International Limited, which is a wholly-owned subsidiary of the Tommy Hilfiger Corporation,and a member of the Murjani Group of New York, announced that it was entering into an exclusive sub-licensing contract with homegrown accessories' giant, Titan Industries Limited, for marketing and distribution of the watches in the country.

The two main categories of watches that are going to be available in the Indian markets to begin with, are WESTPORT and GRAND PRIX.

The water-resistant watches have been crafted with immense attention to detail with the signature Tommy Hilfiger colours. These watches are fashionable with a fine blend of cool sophistication and youthful funx and are within the Rs 3,500 and Rs 8,000 range.

This contract with the Hilfiger watches is a major coup of sorts for Titan, which, currently happens to be one of the largest integrated watch and jewellery manufacturers, not only in India, but globally. The company markets its products in 30 countries all over the world, and to accompany its global image, has offices in London, Singapore and Dubai.

The Tommy Hilfiger brand is one of the world's most well-recognized and established labels. This popularity is not just restricted to clothing, but to other related apparel, including watches and fragrances.

This is clearly a partnership that is going to be mutually beneficial to both the consumer goods giants.

The Tommy Hilfiger watch collection is available across India at Tommy Hilfiger flagship stores, Titan showrooms and department stores, as well as at select 'Time Zone' and other premium multi-brand watch outlets.