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| 2nd Quarter, 2004 |  |
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Verve and ABCI
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PUBLISHED: Volume 12, Issue 2, Second Quarter 2004
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 The Association of Business Communicators of India (ABCI), the apex body of professionals in business communications, recognised a magazine of substance and quality, when they invited Verve editor, Anuradha Mahindra to be chief guest at their 43rd Annual Awards held at Taj Land’s End, Mumbai. ‘The ABCI’s Annual Awards are designed to promote excellence in all areas of written and visual business communications' states the award brochure. Communicating is the name of the game, whether it is of the corporate variety or hardcore glossy. It is what we do and aim to do wonderfully well. “For both Verve and the Verve woman there were no short cuts to success. In other words, compromises just would not do and so emerged the mantra of quality for both Verve and the typical Verve woman who we address,” said Mahindra, in her address as chief guest. “I am constantly amazed at the way a magazine like Verve touches people’s lives. Quality has become a core value that has permeated down right to the peon.” Mahindra went on to inform her ‘colleagues and peers’ of ‘one particular peon’ who critically examines each cover, rating it ‘mast mast’ or ‘ekdum thanda’. Need we say that you the reader, only savours the mast mast covers, as decreed by Subhash Rajbhar, the very particular peon |
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