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'DAKS' THE WAY TO GO THIS SEASON!
ONLINE EXCLUSIVE
A summer collection reminiscent of the good old days of vintage cars, elaborate gowns with a touch of royalty. India is going to bear witness to an onslaught of some British sartorial tradition of the 1950s.

DAKS Spring Summer Collection of 2004 consists of suits and jackets predominantly made of light wool crepe with sheer shirts having a slim, basic fit.

The clothes in the recent collection are a melange of colours, ranging from the creams and navy to red, royal blue and white highlights. DAKS has used a lot of silks and cashmeres that further augment the elegant collection.

The corporate wear from DAKS walked the ramp in India with 15 models dressed in DAKS regalia, right from suits and ties to T-shirts and chinos. DAKS was also the Official Clothier for the McDowell's Celebrity Golf.

DAKS is a brand with global appeal and caters to a niche, upmarket customer base with shops in almost 45 countries. It is a brand that had its inception in the latter half of the 19th century and has been constantly innovating itself with the changing times. In keeping with their target, the DAKS showrooms are established in select locations like the Taj Mahal Hotel in Mumbai. Plans are on to open more stores in Bangalore and Kolkata as well.

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