[Aqua blouse in sheer georgette, pleated effect held together with a crystal brooch]

After her success in the export market, Naina felt the need to launch her label in the Indian line. And so, she opened her boutique for fabrics, bridal wear and ready-made ethnic attire. The fabrics at the store are specially bought from the remotest corners of India and abroad and handpicked by Naina herself. One can find the most unusual colours and textures of all varieties like silks, chiffons, georgettes, crepes, nets, tissues, linens, cottons and even traditional bandhini and brocades. Stunning creations laced with the richness of India’s ethnicity, emphasizing feminine cuts and silhouettes and materials like semi-precious stones, sequins and beads for embroidery as well as stitches from Kashmiri to French knots to lazy daisy are all translated into tastefully styled ensembles under her label.

After over a decade of experience, expertise and tremendous success in the field of exporting fabrics and embroidery, Naina Shah has managed to carve a niche for herself in the fashion industry.