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Verve Line-Up: Verve Behind The Scenes
PUBLISHED: Volume 12, Issue 1, First Quarter 2004
Madhuri Dixit and Mehr (Jesia) Rampal took our breath away as they preened for Verve’s cameras. Aglow with new motherhood, the two enduring divas showed us why they leave the competition far, far behind.

Even though she was worried about her baby son, Arin, who was unwell, Madhuri still remained as professional as ever. Chatty and amiable, she made a star-struck waiter’s day by striking up a conversation with him as she got her hair and make-up done in a suite at the JW Marriott. A few brushstrokes later, she emerged looking like the true celluloid queen that she is, and flashed the trademark smile that won the heart of a nation.

Endless legs and astonishing looks may make Mehr (Jesia) Rampal seem intimidating, but with her easy-going manner, Verve’s shoot with her was a pleasure. Floating in Tarun Tahiliani creations, she looked like she had just stepped out of a painting, and this is one model whom we sorely miss on the ramp.

Chic. Style. Class …And attitude. In keeping with the theme of Verve’s first issue of  2004, our fashion touched heights of urbance elegance and exclusivity.

Striped pant suits and intricately embellished jackets combined to create ‘the look’ we were striving for, and experienced haute model, Joey Matthew, took to our ‘diva role’ with ease. On a bright afternoon at the Intercontinental in South Mumbai, she slipped in and out of elegant ensembles, loving almost every moment of it. Catch a glimpse of her in the classy Mercedes… and you can see her oozing attitude… well, isn’t that what a diva is all about? Matthew was cooperation personified, even as she bent and squatted in different locales…in and around the well-appointed hotel. And, as she lay down, languorously on the spotless floor, for a shot with a difference, heads turned for a closer look. You would have too, if you’d been there. She did make an excellent picture!

As did, our other model, Mrudula Chandrashekar,  at Panalal Silk Mills Pvt Ltd, Mazgaon, Mumbai. Unaffected by the factory factor, rather inspired by the location, our team swung into action… recreating floral magic on georgette and satin. As we played with prints and colours, black tassels and white scarves,  to create a retro effect, Mrudula sat down nonchalantly on a sofa…and offered her best profile for the lensman. And, the wall lent ample support to our star for the day, as she leaned casually against it… or stood just in front of a big stretch, scrawled all over with writing. Fashion once again reinvented with all the magic and excitement that goes into our shoots.  Lensmen Jatin Kampani and Hardeep Sachdev have conjured up the magic of timeless creations in Verve’s fashion, this quarter. Designs that will stand out, any where, any time!

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