LAKME ANNOUNCES ITS FASHION STATEMENT FOR SUMMER 2004 - FRUIT SHOCK - Unveils ‘POP’ ,‘CRUSH’ and ‘BURST’ as its interpretations.

Lakme, India’s expert beauty brand offering ‘complete beauty solutions’ to the Indian women, announced - FRUIT SHOCK - their fashion statement for summer 2004. The Lakme Fashion Statement is being interpreted by three Lakme designers – Anshu Arora Sen, Aki Narula and Anamika Khanna as ‘Pop’, ‘Crush’, and ‘Burst’ respectively. Arrived at through studying and understanding the Indian consumer as well as international trends and their influence on India, Fruit Shock is based on the phenomenon of contradiction. A paradox, where one can expect only the unexpected!

Lakme has captured the expressions of Fruit Shock through a line of exciting, young and vibrant cosmetic products in radiant textures and bright lustrous shades. The summer line will comprise of Enrich lip colours and True wear nail colours in shades of red, pink, fuchsia, plum and berry to name a few. Liquid blush in Raspberry and Raisin. In addition, Lakme will also introduce its innovative Shimmer Eye Cubes in three fun shades, Turquoise, Punch and Berry and the new Lakme Fruit Shock Lip Gloss for a glossy put – in Green Apple, Strawberry and Blackcurrant.

POP by Anshu Arora Sen

Bringing alive a child’s sketchbook in 3D, the collection moves from tinsel town and candy shops smells of tangerine trees and marmalade skies reminiscent of POP art. The collection POP from Fruit Shock is young, fun and quirky.

A Small Shop has woven sting sequins, plastic ribbons, patched clouds and painted fruits and promises to tell many different stories.

CRUSH by Aki Narula

Young, vibrant, spirited…fun!

A whirlpool of crush strawberries, the redness of watermelons, bleeding onto fabrics. The dream ticket- flirty florals, textured chiffons, luxe knits and vegetable dyes all tossed to express the blossom, hope and joie de vivre.

One off pieces give a new twist to the multi layering of the summer silhouette.

BURST by Anamika Khanna

The collection BURST is energetic and vivacious. The collection is ethnic and sporty, targeting a younger audience in line Lakme’s summer range.

The silhouettes are global with every fabric used being ethnic.

BURST is bright, full of vivid colours and every garment depicts fruit colours with vivacity and energy.