[Walter Johnsen]

The Indian market, the Indian customer: It’s yet an unexplored market, with tremendous potential. My notion of the Indian woman is like that of her country, exotic, sensual, sensorial, scent-oriented. She embodies the virtues of fragrance.

Escada, Magnetism: is a love story. For any woman who believes in being in love.

On his tryst with make-up: I enjoyed the aftermath, having the ability to witness a woman’s reaction after creating something special with her. Various experiences, like the one where I introduced a fifty-something to lipstick, or when I worked on a cancer patient, have all been about sharing moments with people.

On moving to the world of fragrance: Now it’s about sharing stories with people. It was a conscious shift; fragrance is more emotional, more fantasy driven.

The world’s obsession with beauty: is witnessing a downfall now. Believe in beautiful, but not in perfection. Femininity today is more about self worth and self-respect. As for men, the very term metrosexual is a joke! Take care and look good by all means, but look good for the woman you love, just as you expect her to look great for you.

Trends for make-up: Coming to terms with who you are, use make-up not to hide, but as an accessory. Not overpowering, just accentuating and adding colour.