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He typifies the image of an eccentric genius, with his lengthy blond tresses, and mini collection of "evil eye" talismans. But, an incisive, creative mind throbs beneath this extravagant persona. Nisha Jhangiani catches up for a quick Q&A with Walter Johnsen (Director of Communications, Motivation and Education World-Wide for Cosmopolitan Cosmetics, fragrance division of hair care brand, Wella), on his whirlwind India tour to promote Escada’s new fragrance, ‘Magnetism’
On his first ever experience with India: Impressive. The organisation (by Baccarose) and turnout was excellent. Maybe I’ll come again to explore the country better. Right now, though, I’m looking forward to my Taj Mahal trip and hope to see a cow on the road!
The Indian market, the Indian customer: It’s yet an unexplored market, with tremendous potential. My notion of the Indian woman is like that of her country, exotic, sensual, sensorial, scent-oriented. She embodies the virtues of fragrance.
Escada, Magnetism: is a love story. For any woman who believes in being in love.
On his tryst with make-up: I enjoyed the aftermath, having the ability to witness a woman’s reaction after creating something special with her. Various experiences, like the one where I introduced a fifty-something to lipstick, or when I worked on a cancer patient, have all been about sharing moments with people.
On moving to the world of fragrance: Now it’s about sharing stories with people. It was a conscious shift; fragrance is more emotional, more fantasy driven.
The world’s obsession with beauty: is witnessing a downfall now. Believe in beautiful, but not in perfection. Femininity today is more about self worth and self-respect. As for men, the very term metrosexual is a joke! Take care and look good by all means, but look good for the woman you love, just as you expect her to look great for you.
Trends for make-up: Coming to terms with who you are, use make-up not to hide, but as an accessory. Not overpowering, just accentuating and adding colour.
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