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International Edge
Photographs by Rustam Vajifdar
PUBLISHED: Volume 12, Issue 1, First Quarter 2004
We would like to invite another Indian designer to present a collection at next year’s Fashion Week. Someone like Tarun who had an aroma of India in a very international collection
Inventor of Fashion Weeks, Giuseppe Modenese, wants to make it happen for Indian designers, in Milan. Can he do it, wonders Shirin Mehta, who encounters the very stylish Italian, in Mumbai

Casual is definitely not his style — not where his hand-tailored shirt and custom-made suit are concerned, anyway. Yet, he wears his look with the easy air of one who has grown stylishly and matter-of-factly into it. The bold-striped blue and white shirt and polka-dotted toe combo is suitably formal while his manner is charmingly disarming. You will not find Giuseppe Modenese, ‘Beppe’ to all, slouching around in the new sporty look, though he admits to succumbing to jeans on a recent Goa visit. Nor will you see him slacking off — not with his wardrobe or with his sartorial mission. This is Italian cool at its Milanese best that Mumbai welcomed with open arms at the recently concluded Festa Italiana.

Modenese, honorary president, National Chamber of Italian Fashion, is the man who had the right idea at the right time and, as a result, put Milan firmly on the fashion map, marking it irretrievably the fashion capital of the world, with a stylish turnover of around 48 billion euros. He is the lone brain behind the concept of Fashion Week, as it is known today, the backbone of the global fashion industry. His biodata presents a seamless listing of great ideas, well-known brands and awards for exceptional contributions to the fashion industry. He is the man who hobnobs with the cream of the Italian fashion fraternity and organises the world’s most important style events.

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