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Woven Splendour
Published: Volume 22, Issue 3, March, 2014
At Tesori, their multi-designer store, Aditi Parekh and Ranu Bathwal are paying a tribute to ancient weavers with ‘Heritage Banaras’ that recreate the magic of the past

Two young stylish entrepreneurs, Aditi Parekh and Ranu Bathwal, are redefining Ahmedabad fashion in their own way. Their store Tesori, which as the name suggests, aims at bringing treasures from across the country under one roof. They offer the city’s fashionistas a spectrum of offerings to pick from.

Both Parekh and Bathwal arrived in Ahmedabad from different cities and have made it their home and the centre of their work. The concept for the store arose from their need for stylish, wearable designer clothes. Tesori stocks garments by leading designers of the country and serves as a platform for emerging talent as well.

The two hail from diverse backgrounds. Parekh grew up in a bureaucratic family in Delhi, got married in Jodhpur and business expansions in the family led to a shift to Ahmedabad about three years ago. Her post graduate degree in Business Administration and vast experience in infrastructure and hotel business holds her in good stead in her new venture.

Bathwal, on the other hand, grew up in a business family of Gorakhpur, lived in New Delhi for seven years, worked as an investment banker and moved with the family to Ahmedabad for business reasons. She is a NIFT graduate from Gandhinagar.

A chance meeting at an exhibition in Ahmedabad led to them discovering their capital connect and similar tastes in fashion and lifestyle. So the venture was born and Tesori, the multi-designer store, was launched in the short span of just two months.

They are extremely passionate about their work and committed to delivering excellence to every customer. They believe in personalising a customer’s experience, walking each one through their collections at an unhurried pace. Depending on the buyer’s taste, Tesori also commissions made- to-measure pieces by Gaurav Gupta, AMPM, Kavita Bhartia, H20 Cue by Rohit Gandhi and Rahul Khanna, and more. Veteran designers like James Ferreira and Malini Ramani will be a part of this bevy as well.

Now Tesori is launching the label Heritage Banaras to contribute to the enrichment of the handloom sari industry carried forward by the oldest Banarasi weavers. Some of the works are recreations of old patterns and textures as a tribute to an ancient heritage, hence the nomenclature.

The collection comprises precious golden and silver zari works that can be passed down from one generation to another. The designs have been greatly inspired by the rich heritage of the Mughal period. Each real zari, silk and Chanderi sari comes with a certificate of authenticity.

For more information, contact Tesori at 36/37 Advait Complex Ground Floor Vastrapur, Near Sandesh Press Road, Ahmedabad 380015 Tel: 07926761915

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