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Verve Line-Up
Published: Volume 22, Issue 2, February, 2014

Great buys for a noble cause Verve and Trends 2014

As the party season wound down, Verve with the Federation of Indian Chambers of Commerce and Industry (FICCI FLO) gave women one more reason to celebrate. Kicking off the New Year, Trends 2014 was a pot pourri of fashion, pleasant shopping and noble causes.

The early morning chill was no dampener and the style- conscious poured in, heading eagerly to the well-furnished kiosks. The corridors of Mumbai’s Taj Vivanta buzzed with footfalls, the clicking of stilettos and the conversation of shoppers on the loose. Having blocked the date, the social set swished through the preview, and through the day, made the most of the fashion frenzy. The carefully curated shopping experience showcased distinctive designers and fresh fashion updates, and was cleverly orchestrated by Neelam Miglani, Malti Jain, Vinita Bhimbhet and Sucheta Shah of FICCI FLO, which works to promote women entrepreneurs. Culminating in a grandiose shopping festival, all for a good cause, South Mumbai’s ladies ditched the ongoing sales, and treated themselves to a day of delightful indulgences, cementing their New Year’s resolution of remaining glamorous in 2014.

Seen nibbling on fashion fodder was the city’s mod circle, making most of the exclusive preview. Adding to the glamour were FICCI’s notable friends, including the likes of Ceylan Ozen, Alpana Gujral, Rhea Nasta and more.

Even as the women savoured all things fashionable, Trends 2014 rooted for a good cause. The proceeds from the exhibition will go towards ‘Educating the girl child,’ an endeavour that FICCI FLO has worked closely with and embraced with gusto. Another reason that made the day worthwhile was the ardent continued support given to women entrepreneurs. Creating a platform to display their finely crafted products and giving fashion a fresh take, FICCI FLO urged enterprising women to turn a new leaf.

Verve, which celebrates the spirit of today’s women, encouraged guests to enjoy their guilt-free shopping while supporting the cause. Copies of Verve and IQ – Indian Quarterly were carried away by guests at the preview. Women spent the whole day, leisurely browsing through vibrantly stocked-up kiosks, as happiness was clearly having more bags than they could carry!

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