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A Date With Corum
Published: Volume 22, Issue 1, January, 2014
The Iconic Timepiece from Corum – The Golden Bridge – has evolved through time with its unique sensibility and appeal

In their quest of new ways of expressing their ingenuity, watchmakers have explored shaped movements in a plethora of forms over the centuries. One of the most important is the movement known as the ‘baguette’. Its oblong shape is what gives it its name. Corum, from the very beginning, has been an innovator in wristwatch design. The brand has carved its niche here with one of the most remarkable baguette movements: the Golden Bridge.

The Golden Bridge is a linear baguette movement — that is, one in which the going train is arranged in a straight line, with the axes of all the wheels in single file.

The first Golden Bridge watch debuted in 1980 and was presented at the International Horological Museum in La Chaux-de-Fonds. It had a movement designed to be seen and admired from all angles, and its case was designed wonderfully: two faceted sapphire crystals in front and behind gave the wearer an unobstructed view of the movement. At only 35mm in length, it was entirely hand-assembled and hand-engraved and the three bridges that made up its basic structure were of solid gold.

The basic construction of the movement has remained unchanged through the years: the mainspring, going train, lever and balance are on the lower of the two levels, while the keyless works and motion works are on the upper level.

The Golden Bridge has been presented in a wide range of variations over the years — in men’s models, and, of course, women’s timepieces, as the graceful lines of the movement make it a complete natural for a timepiece with a feminine orientation.

By the beginning of the new century however, it had taken a backseat, so when Antonio Calce became CEO of Corum in 2007, one of his first diktats was to reinvent the Golden Bridge design and create watches that demonstrated the company’s awareness of the importance of its heritage.

He also urged the creation of new variations on the original theme that reflected Corum’s technical prowess and addressed the desires of connoisseurs who wanted much of what the Golden Bridge offered – especially its impeccable in-house lineage and original design — but also what the Golden Bridge had not, until then, satisfied: a taste for bolder and more extroverted watches.

The Golden Bridge re-emerged as not only one of the most important watches in Corum’s stable, but as the one that most strongly reflected the company’s essence.

With its astonishing aesthetic and strong watchmaking content, The Golden Bridge has transcended time with panache. It is a frontrunner in taste and technology today, and promises to be an heirloom that will be cherished for years to come.

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