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A Fine Fusion
Text by Sitanshi Talati-Parikh
Published: Volume 21, Issue 5, May, 2013
Rymn Massand had a well-attended opening at Mumbai’s Bungalow 8. Madhuri Parson’s designs were unveiled at a trunk show at the Le Mill store. Verve talks to the two New-York-based accessory designers


Cofounder of a brand of curated, edited and designed line of accessories, The Middle (www.themiddlebrand.com).

Roots: New Delhi.

Home: New York City, since 1994, with a six-year Parisian break.

Professional hats: Graphic designer, art director, writer, illustration agent and business woman.

Retails at Bungalow 8, Mumbai, En Inde-Space (Meherchand Market), New Delhi. To be seen at Fred Segal, Los Angeles this month. Also launching in New York, Madrid, Paris and London later this year.

Personal style: “On-the-go chic, luxe-boho.”

On retailing in different cities worldwide: “So much of this business is finding the right store with exactly the right tone which appeals to the right audience. For example, NYC is about the latest cool, Paris is about the classic cool, while Mumbai is about a mix of those plus the whimsy and lightness that comes with living in a country of so much colour and energy.”

Buyers for your designs: “Women like me, or my business partner Cristina Sanz – strong, opinionated, well-travelled, curious, confident, unfussy and discerningly stylish.”


Founder, creative director, and CEO of the jewellery label, Madhuri Parson New York (www.madhuriparson.com)

Home: New York City since seven years.

Ties to India: Originally from Rajasthan, though born in NYC. Summers while growing up: seeing temples in Jaisalmer and taking camel rides in Bikaner.

Retails at Harvey Nichols London, Moda Operandi and by private appointment.

Personal style: “Timeless elegance with a touch of bohemian Indian chic.”

Challenges: “Being an entrepreneurial woman is like running a constant marathon – it’s a test of mental and physical endurance! I have developed strong connections in the industry, and fostered deep client relationships, which is of utmost importance to me. I have also learned how to travel alone and efficiently, and trained my karigars on making my jewellery collections of high-quality – all this in two short years.”

Future plans: “2013 will be the year of expansion: I am in talks of partnering with a high end department store; I have been asked to design a diffusion line under a different name…a lot of fantastic things in store!”

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